Top 5 Beauty Retail Apps on Android in Ireland Q1 2022

Throughout the first quarter of 2022, the top 5 beauty retail apps on the Android platform in Ireland showcased diverse patterns in weekly downloads and active user metrics. Here's a detailed look at their performance.

LOOKFANTASTIC -Beauty Shopping saw its weekly downloads decline from 2.9K in late December to just over 400 by the end of March. Active users also decreased, starting from 11.2K and dropping to 6.2K over the same period.

For Boots Ireland, weekly downloads exhibited a slight fluctuation, peaking at 1.7K in the first week of January and settling around 1.2K by the end of March. The app maintained a relatively stable number of active users, averaging around 11K to 12K throughout the quarter.

The Perfume Shop – TPS App experienced a notable increase in downloads, from 78 in late December to 253 by the end of March. Active users showed a similar upward trend, rising from 607 to approximately 815 during the quarter.

RITUALS - Cosmetics had a consistent performance in terms of weekly downloads, maintaining figures between 96 and 172. Active users remained steady as well, hovering around 500 throughout the quarter.

Lastly, BEAUTY BAY recorded a modest download range, starting at 226 and ending at 98 by the end of March. The active user base for the app saw a slight decline, moving from 1.4K to approximately 1.2K over the same period.

These insights are derived from Sensor Tower data, providing a snapshot of the performance of top beauty retail apps in Ireland. For more detailed insights, visit Sensor Tower.